Epic Games shines Spotlight on Balenciaga Afterworld game
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The latest in the Unreal Engine Spotlight series is published today, taking a deep dive into the Balenciaga Afterworld: The Age of Tomorrow video game, which unveiled the brand’s Fall 2021 collection lookbook in December 2020.
Epic spoke to Dimension Studios, who created the digital humans using state-of-the-art volumetric video, and Streamline Media Group, who handled the game development, for the piece. The two worked alongside Creative Consultant Substance & Inhalt to bring Balenciaga creative director Demna Gvasalia’s vision to fruition.
The video game, one of the most innovative volumetric projects ever undertaken, features 50 digital models captured in Paris on the Polymotion Stage Truck, a collaboration with MRMC and Nikon.
Behind Balenciaga Podcast
The project is also the topic of conversation on the newest episode of Streamline Media Group's Video Games Real Talk podcast. The episode Behind Balenciaga, is hosted by Streamline CEO Alexander Fernandez and COO Stefan Baier and features guests including Dimension's Simon Windsor and Epic Games' Sallyann Houghton, Business Development.
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With Fashion Weeks around the world forced online during the pandemic, Balenciaga imagined the next generation of virtual catwalk shows in video game Afterworld. Players were invited on an interactive journey based on “mythological pasts and projected futures”, exploring the Fall 2021 collection. Garments were modelled by 50 volumetric characters created with the Polymotion Stage, in the largest and most innovative volumetric project ever undertaken.
Afterworld is a collaboration between Balenciaga, creative consultant Substance & Inhalt, volumetric video studio Dimension and game developer Streamline using Unreal Engine. Read more in the Balenciaga Afterworld case study.
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